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The New Club

Posted 31/07/2018



by Paul Gordon, Partner, Dispute Resolution and Mediation

Domain names are used to identify one or more IP addresses. For example, is the domain name that is used for our law firm’s website and related web pages.

If you are going to set up a new business, it is worthwhile checking whether anyone already owns the domain name you would like to use, and this can be checked through ‘WHOIS’ which lists registered domain names.
Just because you trade using a certain name, and may even have a registered trade mark for that name, it does not necessarily mean that you are entitled to use the domain name. A third party that has registered your trading name does not need to give it up if they are using it in good faith.

However, we find that there are often instances where a competitor may register a domain name in bad faith. For example, we have dealt with many cases where a business will register a domain name similar or identical to that of a competing business in the marketplace. They may do this to try to “pass off” their business as that of an established competitor and to divert trade away from them, or otherwise benefit from the goodwill in that business.

Registration of the domain name may be just one aspect of a passing off campaign. For example, the competitor may use a similar trading style, perhaps with a similar website design, logo or other similarities intended to confuse customers in your marketplace. You can apply to Nominet to deal with concerns over domain name registration, and in certain circumstances it will transfer to you the domain name being used by the competitor. However, if you are looking for a wider remedy to include damages and costs, you could issue proceedings through the courts.

Our team frequently deals with passing off cases involving domain name disputes and other intellectual property infringements. Often, a strongly worded letter before action with the threat of court proceedings may lead to a swift resolution in cases of this nature. This is often enough to persuade competitors that are acting unlawfully to transfer the domain name, and to undertake to stop infringing intellectual property rights. However, if this does not work, there are other avenues that lawyers can advise on to help you to protect your intellectual property.

For advice on this topic, please contact partner Paul Gordon of Willans LLP solicitors at


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