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Posted 07/09/2015


The Customer Journey – Are you getting the most out of your digital channels?

We are launching the new series of Business Seminars on 17th September with Stefano Pucello of Stefano Pucello Consulting Ltd. - SPC asking “The Customer Journey – Are you getting the most out of your digital channels?”

“Digital allows consumers to engage with brands 24/7. The challenge is how to integrate the online world with the offline one and how this integration would look. The lines between offline and online purchasing decisions have become blurred. “ commented Stefano Pucello, “This event will examine why the traditional marketing funnel is becoming less relevant in the digital age. We will define and explore the different stages across the new dynamic customer journey. This interactive workshop will allow you to understand how to best deliver effective integration throughout your marketing strategy.”

“We are delighted that Stefano has agreed to lead our first seminar of the Autumn Series of Business Seminars.” Commented Nigel Knowlman, Seminars & Marketing Executive, “We have many interesting seminars which we invite local businesses to support. These include ‘The art of uphill skiing – how attitude can affect your success in business’ and ‘Cloud Computing: What is it and should you be on board?’

The Seminars are FREE for Chamber members and there is a small charge for non-members. To register please follow this link

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