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Posted 29/07/2015



                                                       See Kevan Blackadder’s (Town Centre Manager) BID comments in the Echo.
Businesses in central Cheltenham are being asked to have their say on the proposed Business Improvement District (BID).

A BID is a business-led and business funded body formed to improve a defined commercial area. The Cheltenham Business Partnership, a collaboration between key businesses and the borough council which works to improve the town, has proposed a BID for the main town centre, The Brewery and the Montpellier area.

Among the questions now being asked is whether this is the right area or whether it should be extended elsewhere. Whether your business is inside or outside this area, your views are really important.

A BID can help businesses because they are the ones who decide and direct what the money raised is spent on. There are 200 BIDs operating elsewhere in the UK which have led to towns being better promoted, increased footfall and real assistance for businesses in dealing with public bodies.

Other areas for comment are:

What type of projects should the BID focus on? Ideas so far include marketing and promotion, parking incentives, further town centre events, public realm improvements and signage.

How much should it cost? A levy of 1.25% is being considered in Cheltenham, which means that a small business with a rateable value of £10,000 would contribute £125 per year, a medium sized business with a rateable value of £75,000 would contribute £937.50 per year and a large business with a rateable value of £150,000 would contribute £1,875 per year. But the Partnership thinks there should be a lower levy of 1% for businesses in managed shopping areas or those paying the night-time levy.

You can see more details at

Have your say by emailing the BID Project Manager Martin Quantock at or call him on 07900 905236.

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